Together with Citycubes, we had the pleasure of supporting the latest Samsung Unpacked Event — and this time, it went far beyond a classic capture. At DB Video, we believe that video and technology can strengthen each other in an interactive way. That's why we set out together to find a concept where the new Samsung S26 Ultra wouldn't just be showcased, but would truly become part of the experience itself. We developed an interactive multilingual quiz where participants could join in via their smartphone or tablet. During the quiz, the new Samsung S26 Ultra was actively used to answer questions, giving the device a real role within the experience itself. With live scores, real-time interaction, and a live connection between Belgium and the Netherlands, both countries could go head-to-head directly. People following from home via the livestream could also take part in the quiz. Nearly every department at DB Video came together for this: video capture, streaming, development of a custom quiz platform, aftermovie, post-production and live interaction — all within one integrated concept. And as if that wasn't enough, the next day we headed to Luxembourg to bring the same concept to life once more. Technology, interaction and live experience — all under one roof. #dbvideovibes #dbvideo #citycubes #samsungunpacked #samsung